AI Insights · Timothy · January 2025
Top Personal Finance Apps in New Zealand: Q4 2024 Performance
Explore the performance trends of top personal finance apps in New Zealand during Q4 2024, including insights on downloads, revenue, and active users.
In the fourth quarter of 2024, personal finance apps in New Zealand showed varied performance trends across key metrics. Here's a closer look at the top five applications.
Splitwise saw a steady increase in weekly revenue, peaking at approximately $433 in the last week of December. Downloads fluctuated, with a notable surge to 1.39K in the same week. Active users increased consistently, reaching around 25.8K by the end of the quarter.
Booster NZ maintained a steady download rate, with a peak of 1.17K in mid-November. However, there was no significant revenue reported during this period.
Westpac NZ CashNav experienced a gradual decline in downloads, bottoming out at 232 in late December before a slight recovery. Active users showed a varied pattern, ending the quarter with approximately 5.1K users.
Buddy: Budget Planner App had a modest revenue increase, reaching $72 in the final week of December. Downloads rose significantly to 585 in the same period, while active users saw a boost to 598 by the quarter's end.
Finally, YNAB reported a fluctuation in revenue, peaking at $536 in mid-November. Downloads increased notably to 592 in mid-December, and active users rose to 978 by that time.
These insights are derived from Sensor Tower's comprehensive data analysis. For more detailed metrics and trends, visit Sensor Tower's platform.